The idea to attract more users to www.sanostol.pl was to create and expand the Guide for Parents under the patronage of Sanostol brand. The idea came from the analysis of the target group, which is in the vast majority of women aged 25-34. According to Eurostat research, most women of this age are mothers:
This guide is divided into 4 categories:
- Vitamins and nutrients
- Healthy eating
- Child's health
- Child's development
As part of each category, articles written by medical and nutrition professionals were published for 12 months. Each of the articles also went through reviews by experts cooperating with the Sanostol brand, which made them a great value for parents reading the Guide, in which they will find verified information about their children's health and diet.
From September 2016 to September 2017, 65 articles were added to the Guide. Each of them, apart from a thorough substantive check, also was optimized for the Google search engine.