As part of the synergy of e-marketing services, we decided to improve the marketing content on the Client's website. The content of the service was significantly expanded so that the information contained in it would respond to various needs and questions of potential customers. Increasing amount of text on the Topsanit.pl website made it possible to place more keywords on it, which in turn contributed to increasing traffic on the website and achieving high position in organic search results.
In our off-site activities the link profile analysis was considered. This allowed us to improve the quality of links leading to the Client's website and direct valuable traffic to it. A thorough analysis served as a basis for building and then implementing an individual linkbuliding strategy. We also proposed to the Client to optimize the service in terms of SEO. It consisted of: website analysis including technical improvements (in accordance with the guidelines for webmasters' tools), keyword analysis due to the subject matter and availability of products in the store, and development of content on the website, along with filling it with relevant keywords.
Effects of SEO activities
Once the audit was carried out and the recommended modifications were implemented, the website recorded a 100% increase in visibility in search results, both for phrases chosen for positioning purposes, as well as inquiries from so-called long tail.
Since commencement of our cooperation with the client, we have seen a regular increase in the website's visibility in search results. In September 2016, compared to October 2015, there was a 100% increase in the number of keywords in TOP3 and an over 300% increase in TOP10.
Increased visibility of the site contributed to an increase in organic traffic from search results and user engagement on the site. There was a nearly 150 percent increase in organic traffic compared to the same period in 2015, when no SEO activities were carried out.
Clever SEO treatments have also contributed to increasing revenues generated from natural search results. The website recorded an 85% increase in revenue in 2016 compared to the previous year.
Apart from synergistic SEO activities, since February 2016 we have been carrying out AdWords advertising campaigns for the Client. During this time we have reduced costs of the campaign, while significantly improving its results. Due to very strong competition on the market, the biggest problem was a very low share of advertisement displays. Owing to proper optimization of the campaign by changing its targeting and excluding keywords, we increased the share by 319.41% for product campaigns.
- Reduced campaign targeting - to increase the share of displays. Limited target group allowed for more frequent display of ads, which contributed to increased revenue.
- Expanded keyword base with long tailed words - it contributed to reducing campaign costs, in particular CPC rates.
- Optimised product file - more frequent display of bestseller products aimed at increasing campaign conversion rates.